Your marketing success lies in your ability to identify the “Who”, the “What”, and the “How” for all your marketing and give them what they want! After all, the path of least resistance is to sell (market) to those who want what you’ve got.
Sounds simple right?
Well, the tragedy is that many don’t seem to realise who they should be targeting and where to find them. A good message targeted to the right market (the ones who want what you’re offering) is your path of least resistance for sales. So before you commit to any advertising or a new marketing campaign, you should ask yourself the following questions and tick them off BEFORE you set your campaign live!
1. Who wants, needs or desires the product or service you are going to advertise or promote?
Once you have answered this question, you have identified who your target market is for this particular marketing or promotion. Each campaign can be targeted to a different audience. You just have to determine whom you want before you create your sales pitch!
2. What do these people want?
What’s the problem they face that your product or service can help them with? The answer to this question will show you where to target your campaign towards. After all, if you’re not offering what they’re looking for, they have no reason to call or come to you!
3. How will your product or service help solve their problems?
Put yourself in their place. What would you want that would help solve the problem you have identified in the step above?
4. Where will you find these people?
Once you’ve identified the Who, What and How for your marketing campaign, you need to know where these people are so you can work out how to reach them best. After all, a great product or service that could give instant benefit still won’t bring customers to you if they don’t know about it or if you concentrate your marketing in the wrong areas.
Once you have the answers for these four questions, you have an outline for a successful campaign. You now know WHO wants or needs your product. You know what they want, the pressing problem that’s keeping them awake at night, and also the HOW your product or service will solve this for them!
Now all you have to do is place it in the right media so they can find it easily!
Remember to Test and Measure ALL Your Results
By keeping track of each campaign you run, every ad you publish, you will have a tally sheet for their results. This will allow you to easily identify the most and least successful promotions for your business. Now you can stop wasting your hard-earned cash on marketing that simply isn’t working and do more of what is. Sometimes, even the smallest change to a headline in your ad or who your promotion is aimed at can dramatically improve your results!
If you need help, just book in for a quick chat here and I’ll be happy to help! Talk soon.